In the dynamic world of modern business, terms like customer engagement and customer experience are often used interchangeably. While they’re closely related and both essential to business success, they’re not the same thing. Understanding the distinction between the two is…
By Edidiong Jennifer Roberts Have you ever wished you could read your customers’ minds? If you're running an e-commerce brand or part of a startup sales team in Africa, chances are you have especially when you’ve tried everything and still struggle…
Launching a product in today’s noisy and competitive market especially in Nigeria’s fast-evolving digital economy takes more than a good idea and a few social media posts. If you're a startup introducing your first product or an established brand releasing…
In the digital age, the travel industry is no longer just about destinations, it’s about experiences. And experiences, as it turns out, are increasingly driven by data. The digital transformation has intensified competition among travel brands, making personalization no longer…
Martech also known as Marketing Technology is used to describe the different softwares and tools that marketers use to plan, execute and evaluate marketing campaigns across various channels. These tools such as CRM systems, analytics tools, social media management tools,…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that leverage the right marketing tools can create personalized, interactive, and smooth customer experiences. We would explore some of…
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…
Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…