African creators do not lack platforms for publishing. They lack enough platforms that connect discovery to ownership and income under local conditions. Research reported by Techpoint Africa found that six in ten surveyed African creators earned less than US$100 monthly.…
Artificial intelligence is changing freelance work across Africa, but not in the simple way promised by “make money with one prompt” videos. AI can reduce production time and expand what one person can deliver. It can also flood the market…
Nigeria’s creator economy is usually discussed as a talent story. It is also a technology story. More than 6.3 million Nigerian creators are active on TikTok alone, according to the Nigerian Creator Economy Report. Behind every successful creator is a…
The African digital landscape in 2026 is no longer defined by a single ‘winner-takes-all app. Instead, we are navigating a fragmented ecosystem where attention is a multi-layered stack. While infrastructure has expanded — Nigeria alone now boasts over 109 million…
For nearly two decades, Nigerian online discussion revolved around one dominant forum. It was the digital town square where politics, relationships, crime, education, religion, migration stories, job opportunities, and everyday drama collided in raw, unfiltered threads. That platform shaped how…
If you want to understand Nigerians, not the filtered version on Instagram or the polished version in marketing decks, you study where they speak freely. For years, that place has been Nairaland. It has functioned as Nigeria’s open diary. Loud.…
By Edidiong Jennifer Roberts Have you ever wished you could read your customers’ minds? If you're running an e-commerce brand or part of a startup sales team in Africa, chances are you have especially when you’ve tried everything and still struggle…
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An unclear message makes it harder for consumers to understand the brand, let alone recognize them against competitors. Consistent use of…
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing technology (MarTech) has emerged as the linchpin that enables businesses to meet and exceed…