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Introducing MarTech Africa Podcast

Introducing MarTech Africa Podcast

Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…

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Market Research for Product Validation

Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our products at the early stages of the entrepreneurial process to make sure that we don’t waste…

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Product Launch Marketing Ideas

Product Launch Marketing Ideas

A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…

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