The home of Africa’s marketing technology community
Learn about marketing technology. Find the right tools. Connect with the right experts. Build practical skills for your next move.
Real conversations. Shared ambition.
A community moving the industry forward.
From the MarTech Africa event archive.
01 / Insights
Articles, research and conversations about marketing technology in Africa.
02 / Tools
Explore platforms, features and pricing, then find experts familiar with them.
03 / Experts
Connect with African agencies, IT firms and professionals for your next project.
04 / Learn
Explore learning, masterclasses and opportunities to develop your marketing skills.
Micro-influencers vs celebrity influencers is becoming one of the most important decisions for brands investing in influencer marketing in Africa. While celebrity…
The best creator tool is not necessarily the app with the longest feature list. It is the one that removes a real…
African creators do not lack platforms for publishing. They lack enough platforms that connect discovery to ownership and income under local conditions.…
Artificial intelligence is changing freelance work across Africa, but not in the simple way promised by “make money with one prompt” videos.…
Nigeria’s creator economy is usually discussed as a talent story. It is also a technology story. More than 6.3 million Nigerian creators…
Explore the role of AI in everyday marketing work.
Understand the building blocks of automated customer journeys.
Explore how segmentation shapes more relevant email and SMS communication.
Build email campaigns and automated journeys around customer behaviour.
Social media management platform. Social publishing, Social inbox, Social listening and reporting.
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Explore uploads from the official MarTech Africa YouTube channel.
Watch & discoverSessions, conversations and short takes from our community.
MarTech Africa / Research
2027 edition
In development
Research & data
On the horizon · 2027
Our next chapter in industry intelligence: the State of MarTech Africa 2027. Help shape the questions that will move African marketing forward.
The power of together
Marketers, founders, technologists and curious minds. Different perspectives. A shared ambition to grow.
Build with MarTech Africa
Bring your ideas, expertise and ambition. Together, we can create more opportunities for Africa’s marketing and technology community.
01
Shape useful discussions through events, webinars and community sessions.
02
Contribute perspectives and help shape the questions behind our industry research.
03
Explore editorial, newsletter and brand partnerships with MarTech Africa.
