Africa’s tech ecosystem is booming, with thousands of startups driving innovation across various sectors. According to Statista, Nigeria is leading the continent with over 3,360 tech startups in the previous year, followed by Egypt with 2,112, Kenya with around 1,000,…
As Africa’s digital landscape continues to expand, continuous learning and access to the right tools are essential for businesses and professionals looking to stay competitive. Hence why industry professionals across marketing technology are gearing up for a series of Martech…
In today's fast-paced digital landscape, staying ahead requires more than just traditional marketing efforts. Many businesses assume they can handle their marketing independently, but without the right tools, expertise, and data-driven strategies, they often struggle to achieve sustainable growth. A…
Martech also known as Marketing Technology is used to describe the different softwares and tools that marketers use to plan, execute and evaluate marketing campaigns across various channels. These tools such as CRM systems, analytics tools, social media management tools,…
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An unclear message makes it harder for consumers to understand the brand, let alone recognize them against competitors. Consistent use of…
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing technology (MarTech) has emerged as the linchpin that enables businesses to meet and exceed…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked with keeping your marketing campaigns across technologies streamlined, and your analytics clean so you can focus on optimizing…