Martech also known as Marketing Technology is used to describe the different softwares and tools that marketers use to plan, execute and evaluate marketing campaigns across various channels. These tools such as CRM systems, analytics tools, social media management tools,…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that leverage the right marketing tools can create personalized, interactive, and smooth customer experiences. We would explore some of…
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…
Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promotions. Some companies choose to focus on direct-to-consumer (DTC)…
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods, techniques, and technologies are introduced, and smart business owners know how to use them to their advantage. If…
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs was a popular fast food franchise in Nigeria from the late 1970s until the early 2000s, with locations…
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider B2B customer acquisition easier because you don't necessarily need to do 1M customers to hit profitability but while…