In today’s competitive business environment, acquiring new customers is becoming increasingly expensive. For African businesses, where unique market dynamics like low customer loyalty, economic volatility, and infrastructural gaps exist, customer retention strategies must be put in place to help scale…
In today’s digital-first world, businesses generate and collect more customer data than ever before. Every click, purchase, email interaction, or social media engagement leaves a footprint. Yet, the challenge many organizations face is making sense out of the data they…
When PiggyVest launched in 2016, it wasn't the only fintech product in the Nigerian fintech space. However, in a few short years, the digital savings and investment platform rose to become one of the most trusted financial brands in Africa.…
In the dynamic world of modern business, terms like customer engagement and customer experience are often used interchangeably. While they’re closely related and both essential to business success, they’re not the same thing. Understanding the distinction between the two is…
By Edidiong Jennifer Roberts Have you ever wished you could read your customers’ minds? If you're running an e-commerce brand or part of a startup sales team in Africa, chances are you have especially when you’ve tried everything and still struggle…
Marketing is essential for every organization, regardless of industry or whether it operates in the B2B or B2C space and in this evolving digital age, customers are expecting personalized, seamless, and efficient interactions. Martech companies are stepping in to bridge…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that leverage the right marketing tools can create personalized, interactive, and smooth customer experiences. We would explore some of…
Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…