Hootsuite
Plan your content, manage conversations and understand your social performance in one place.
Meet the product
About Hootsuite
Hootsuite brings social publishing, messaging and performance insights into a shared workspace. Teams can plan posts, manage conversations and use reporting to understand their activity across social channels.
The platform also includes social listening, AI-assisted creation and employee advocacy tools. It serves organisations ranging from small businesses to large enterprises.
Social media teams, agencies and businesses coordinating multiple social channels.
What it can do
Features & capabilities
- Content planning and scheduling
- Social media analytics and reporting
- Shared inbox for messages and comments
- Social listening and trend discovery
- AI-assisted content creation
- Employee advocacy
Ways to use it
- 01
Plan and coordinate content across social accounts.
- 02
Bring customer messages into a shared team workflow.
- 03
Track performance and use social insights to inform campaigns.
A closer look
Inside the product
Make it work for you
Plans & connections
Pricing
Subscription plans. See the current plan comparison for features, limits and enterprise options.
View current plansIn good company
Reference customers
Customer references published by Hootsuite.
Profile notes
Reviewed 16 September 2026
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