Articles
Ideas, analysis and practical guidance for African marketing professionals.
10 Product Launch Strategies for African Startups: A 2026 Guide
A practical guide to launching products in African markets, covering audience research, pricing, distribution, launch videos, customer acquisition and post-launch growth.
Best Marketing Automation Tools for African Businesses in 2026
Compare marketing automation platforms for African businesses, with workflow examples, data requirements, pricing considerations and implementation advice.
Best CRM Software for Small Businesses in Kenya in 2026
Compare CRM software for Kenyan small businesses, including Zoho, HubSpot and Pipedrive, with implementation, integration and first-year cost guidance.
Best WhatsApp Automation Tools for Businesses in Ghana in 2026
Explore WhatsApp automation options for Ghanaian businesses, including platform selection, payment workflows, human handover, costs and implementation.
Best Email API Providers in Nigeria: Postmark, Resend, Amazon SES and Yournotify Compared
Choosing the best email API provider in Nigeria is less about finding the cheapest option and more about finding one that fits…
How Lagos Life Went Viral: The Growth Loops Behind One of Nigeria's Fastest-Rising Games
How Lagos Life went viral is one of the more instructive marketing stories to come out of Nigeria this year. A browser-based…
Industry research
Explore industry questions, data and reports. Planned research is clearly marked.
RESEARCH2027Industry intelligence
State of MarTech Africa 2027
A planned study of the tools, teams and decisions shaping marketing technology across the continent.
Case studies
Explore real examples and the thinking behind marketing technology decisions.
How Lagos Life Went Viral: The Growth Loops Behind One of Nigeria's Fastest-Rising Games
How Lagos Life went viral is one of the more instructive marketing stories to come out of Nigeria this year. A browser-based…
The Middle East Marketing Technology Landscape: A Data-Driven Case Study
The Middle East marketing technology landscape and Africa accounted for the largest portion of the global marketing technology market, which was…
YouTube videos
Watch conversations and perspectives from MarTech Africa.
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Africa’s Biggest Marketing & Tech Event Returns — MarTech Africa 3.0!
An archive preview from the official MarTech Africa YouTube channel. Discover the energy behind the community.
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The MarTech Africa channel
Explore uploads from the official MarTech Africa YouTube channel.
Interviews
Conversations with the people shaping marketing and technology across Africa.
Our interview collection is being developed. Explore Insights for videos and podcast conversations.
Podcasts
Explore our podcast archive, episode announcements and conversations.
MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for digital products
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An unclear message…
Introducing MarTech Africa Podcast
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa…
The MarTech Africa briefing
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