Articles
Ideas, analysis and practical guidance for African marketing professionals.
Best SMS API Providers in Nigeria for 2026: Pricing, Features, and Support Compared
If you are looking for the best SMS API providers in Nigeria in 2026, the right choice depends on what you are…
Micro-Influencers vs Celebrity Influencers in Africa: Which Delivers Better ROI for Brands?
Micro-influencers vs celebrity influencers is becoming one of the most important decisions for brands investing in influencer marketing in Africa. While celebrity…
Useful Nigerian Apps Helping Creators Work, Sell and Grow
The best creator tool is not necessarily the app with the longest feature list. It is the one that removes a real…
Why African Creator Platforms Need Payments, Analytics and Ownership
African creators do not lack platforms for publishing. They lack enough platforms that connect discovery to ownership and income under local conditions.…
How AI Is Changing Freelancing and Digital Skills in Africa
Artificial intelligence is changing freelance work across Africa, but not in the simple way promised by “make money with one prompt” videos.…
The Technology Stack Behind Nigeria’s Creator Economy
Nigeria’s creator economy is usually discussed as a talent story. It is also a technology story. More than 6.3 million Nigerian creators…
Industry research
Explore industry questions, data and reports. Planned research is clearly marked.
RESEARCH2027Industry intelligence
State of MarTech Africa 2027
A planned study of the tools, teams and decisions shaping marketing technology across the continent.
Case studies
Explore real examples and the thinking behind marketing technology decisions.
The Middle East Marketing Technology Landscape: A Data-Driven Case Study
The Middle East marketing technology landscape and Africa accounted for the largest portion of the global marketing technology market, which was…
YouTube videos
Watch conversations and perspectives from MarTech Africa.
Loading connects to YouTube. Open on YouTube ↗︎
Africa’s Biggest Marketing & Tech Event Returns — MarTech Africa 3.0!
An archive preview from the official MarTech Africa YouTube channel. Discover the energy behind the community.
Loading connects to YouTube. Open on YouTube ↗︎
The MarTech Africa channel
Explore uploads from the official MarTech Africa YouTube channel.
Interviews
Conversations with the people shaping marketing and technology across Africa.
Our interview collection is being developed. Explore Insights for videos and podcast conversations.
Podcasts
Explore our podcast archive, episode announcements and conversations.
MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for digital products
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An unclear message…
Introducing MarTech Africa Podcast
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa…
The MarTech Africa briefing
Make room for the ideas, tools and people worth knowing. Get the newsletter in your inbox.