The African digital landscape in 2026 is no longer defined by a single ‘winner-takes-all app. Instead, we are navigating a fragmented ecosystem where attention is a multi-layered stack. While infrastructure has expanded — Nigeria alone now boasts over 109 million…
CapCut has quickly become one of the most popular video editing apps in the world, especially among creators on TikTok, Instagram, and YouTube Shorts. Its simple interface and powerful tools made it a no-brainer for anyone looking to edit content…
Social media has become an essential channel for brands and businesses but not every social media effort leads to real results. Many companies post consistently and gain some likes and followers, yet struggle to turn that attention into actual business…
In developing an effective marketing strategy, having a deep understanding of your audience and what interests them helps you craft content and messages that resonate. But how do you know what your audience needs—or what they are even saying about…