Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing technology (MarTech) has emerged as the linchpin that enables businesses to meet and exceed…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked with keeping your marketing campaigns across technologies streamlined, and your analytics clean so you can focus on optimizing…
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses. He was very convinced that any business that is not utilizing the power of AI in marketing their…
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider B2B customer acquisition easier because you don't necessarily need to do 1M customers to hit profitability but while…
Marketing technology (MarTech) is essential for the growth of African businesses for several reasons, particularly within the context of a rapidly evolving marketing landscape: 1. Leveling the Playing Field Many African businesses, especially SMEs, lack the resources and infrastructure of…