The recently concluded MarTech Africa 2.0 held at Zone Tech Park in Lagos, brought together marketing and technology professionals, founders, creatives, and digital enthusiasts to explore the future of Africa’s marketing technology landscape. At the center of the conversations on…
In today's fast-paced digital economy, technical knowledge is no longer optional, it's essential. Yet, for many non-tech individuals, breaking into the tech space feels like a far-fetched dream. That’s where Tech Academy Solution steps in. As a standout name featured…
Marketing technology is becoming more and more important as the digital economy spreads throughout Africa, assisting companies in interacting with consumers, streamlining processes, and boosting their influence. Trends in marketing technology are shifts in the marketing environment that have an…
At the recently concluded MarTech Africa 2.0, one of the notable presences was ALX, a leading talent accelerator that’s empowering young Africans with the skills needed to thrive in today’s digital economy. As one of the event’s sponsors, ALX brought…
At MarTech Africa 2.0, we had the privilege of engaging with industry leaders driving transformation at the intersection of marketing, technology, and business. Among them, Rise stood out in financial empowerment, equipping individuals with the confidence to take charge of…
The Middle East marketing technology landscape and Africa accounted for the largest portion of the global marketing technology market, which was valued at USD 414518.6 million in 2024 and is expected to grow at a compound annual growth rate (CAGR)…
Startups and small companies are significantly different from established companies in terms of marketing. They often have no established brand position, limited personnel, and little to no budget for marketing and technology. A well-structured martech stack can make a huge…
Marketing technology or martech is where marketing and IT meet, enabling professionals to make use of digital tools and platforms to create, manage, and measure marketing campaigns. Becoming a marketing technologist requires a blend of technical, analytical, and creative skills, along…
Marketing is essential for every organization, regardless of industry or whether it operates in the B2B or B2C space and in this evolving digital age, customers are expecting personalized, seamless, and efficient interactions. Martech companies are stepping in to bridge…
Africa’s tech ecosystem is booming, with thousands of startups driving innovation across various sectors. According to Statista, Nigeria is leading the continent with over 3,360 tech startups in the previous year, followed by Egypt with 2,112, Kenya with around 1,000,…