Launching a product in today’s noisy and competitive market especially in Nigeria’s fast-evolving digital economy takes more than a good idea and a few social media posts. If you're a startup introducing your first product or an established brand releasing…
Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our products at the early stages of the entrepreneurial process to make sure that we don’t waste…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will get an understanding of what they are, how they differ, and when you should use one over the…
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods, techniques, and technologies are introduced, and smart business owners know how to use them to their advantage. If…
A simple definition for me on brand positioning is simply how your brand stands out from competitors and in the market. Brand positioning is the process of strategically defining and promoting a brand's unique value and place in the market…