In today’s digital-first world, marketing technology (MarTech) is the engine powering modern customer engagement. However, while both B2B and B2C businesses rely on marketing technology to drive growth, their strategies differ significantly due to variations in buyer behavior, sales cycles,…
South Africa's marketing landscape is experiencing a dynamic transformation, propelled by rapid digital adoption and shifting consumer behaviors. As of early 2025, the country boasts over 50.8 million internet users, accounting for 78.9% of the population. Social media platforms have…
Kenya has long been recognized as a digital innovation hub in Africa, with Nairobi often referred to as “Silicon Savannah.” While fintech has dominated headlines, a quieter revolution is reshaping how brands engage with consumers: marketing technology (MarTech). At the…
Marketing in Nigeria is evolving rapidly, shaped by shifting consumer behaviors, technological advancements, and a stronger focus on local relevance. To stay competitive and drive real impact, marketers in Nigeria need to understand the key trends redefining the industry. The…
The recently concluded MarTech Africa 2.0 held at Zone Tech Park in Lagos, brought together marketing and technology professionals, founders, creatives, and digital enthusiasts to explore the future of Africa’s marketing technology landscape. At the center of the conversations on…
The marketing landscape in South Africa is evolving rapidly, shaped by digital transformation, a mobile-first consumer base, and a diverse, culturally rich audience. As we move deeper into 2025, marketer in South Africa must stay ahead of trends that combine…
In today's fast-paced digital economy, technical knowledge is no longer optional, it's essential. Yet, for many non-tech individuals, breaking into the tech space feels like a far-fetched dream. That’s where Tech Academy Solution steps in. As a standout name featured…
Marketing technology is becoming more and more important as the digital economy spreads throughout Africa, assisting companies in interacting with consumers, streamlining processes, and boosting their influence. Trends in marketing technology are shifts in the marketing environment that have an…
At the recently concluded MarTech Africa 2.0, one of the notable presences was ALX, a leading talent accelerator that’s empowering young Africans with the skills needed to thrive in today’s digital economy. As one of the event’s sponsors, ALX brought…
In an exciting new collaboration, Hackademia has partnered with Yournotify to provide aspiring female tech professionals with enhanced learning opportunities and real-world project experiences. Hackademia, is known for its commitment to hands-on learning, coding bootcamps, and hackathons that prepare individuals for…