In today's digital age, customer engagement is the key to building lasting relationships, increasing brand…

Martech also known as Marketing Technology is used to describe the different softwares and tools…

In today's fast-paced digital landscape, staying ahead requires more than just traditional marketing efforts. Many…

Africa’s tech ecosystem is booming, with thousands of startups driving innovation across various sectors. According…

Marketing is essential for every organization, regardless of industry or whether it operates in the…

Marketing technology or martech is where marketing and IT meet, enabling  professionals to make use…

Sending your customers the right messages, and at the right time is critical to their…

I was having a conversation with a long time friend Constantin Aldea few days ago…

Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the…

A simple definition for me on brand positioning is simply how your brand stands out…

The market and audience usually determines the type of marketing strategy you have to implement…

Marketing technology (MarTech) is essential for the growth of African businesses for several reasons, particularly…

In the digital age, the travel industry is no longer just about destinations, it’s about…

In developing an effective marketing strategy, having a deep understanding of your audience and what…

In 2025, the SaaS landscape continues to evolve rapidly with increased competition, changing buyer behaviors,…

Social media has become an essential channel for brands and businesses but not every social…

Launching a product in today’s noisy and competitive market especially in Nigeria’s fast-evolving digital economy…