Most Spent Marketing Campaign Budget Channels in Nigeria
There are many ways to spend a marketing campaign budget. Companies may choose to spend…
Influencer Marketing vs Community Marketing
Influencer marketing and community marketing are two important marketing strategies that are often confused with…
Product Launch Marketing Ideas
A Product Launch marketing strategy is a way of organizing the presentation of a product…
How Canva, Netflix, Amazon Prime Tapped Into The Nigeria Market – African Expansion
The African continent has become an increasingly attractive market for many global companies. Companies such…
Customer Engagement via Email and SMS for Financial Services
Two popular channels that are crucial for Customer engagement for financial service providers are email…
Digital Asset Management (DAM) Software in 2025
Digital asset management (DAM) is becoming critical in this digital age (2024). So critical, that…
Market Research for Product Validation
Product validation is the consideration of the amount of demand that exists for our product/service…
The Biggest MarTech Conferences in Nigeria 2025
As Africa’s digital landscape continues to expand, continuous learning and access to the right tools…
MarTech Africa 1.0: Revolutionizing Marketing in the Digital Age
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers…
Introducing MarTech Africa Podcast
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed…
MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for digital products
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication…
Top Marketing Tools for Customer Engagement in 2025
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand…
A Beginner’s Guide to Marketing Technology: Importance, Tools, and How to Get Started
Martech also known as Marketing Technology is used to describe the different softwares and tools…
6 Clear Signs Your Business Needs a MarTech Agency Now!
In today's fast-paced digital landscape, staying ahead requires more than just traditional marketing efforts. Many…
7 Top Marketing Technology Startups in Africa
Africa’s tech ecosystem is booming, with thousands of startups driving innovation across various sectors. According…
How Martech Companies are Enhancing Customer Experience
Marketing is essential for every organization, regardless of industry or whether it operates in the…
How to Become a High-Demand Marketing Technologist in 2025
Marketing technology or martech is where marketing and IT meet, enabling professionals to make use…
Marketing Automation for Email and SMS in 2025
Sending your customers the right messages, and at the right time is critical to their…
The Future of AI in Marketing
I was having a conversation with a long time friend Constantin Aldea few days ago…
Difference in B2B and B2C Marketing Strategies
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the…
Brand Positioning: The Ultimate Guide for Founders
A simple definition for me on brand positioning is simply how your brand stands out…