Hackademia partners with Yournotify to Empower the Next Generation of Tech Innovators
In an exciting new collaboration, Hackademia has partnered with Yournotify to provide aspiring female tech…
7 Best African Marketing Communities for Networking and Growth
Staying ahead in the ever changing marketing space as a professional demands continuous learning, meaningful…
Risevest Leads Transformation in Financial Experiences and Customer Trust at MarTech Africa 2.0
At MarTech Africa 2.0, we had the privilege of engaging with industry leaders driving transformation…
The Middle East Marketing Technology Landscape: A Data-Driven Case Study
The Middle East marketing technology landscape and Africa accounted for the largest portion of…
Building the Perfect Martech Stack for Startups and Small Companies
Startups and small companies are significantly different from established companies in terms of marketing. They…
8 Performance and Growth Marketing Tactics
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively…
What Happened to Mr. Biggs and Lessons to be Learnt
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant…
Most Spent Marketing Campaign Budget Channels in Nigeria
There are many ways to spend a marketing campaign budget. Companies may choose to spend…
Influencer Marketing vs Community Marketing
Influencer marketing and community marketing are two important marketing strategies that are often confused with…
Product Launch Marketing Ideas
A Product Launch marketing strategy is a way of organizing the presentation of a product…
How Canva, Netflix, Amazon Prime Tapped Into The Nigeria Market – African Expansion
The African continent has become an increasingly attractive market for many global companies. Companies such…
Customer Engagement via Email and SMS for Financial Services
Two popular channels that are crucial for Customer engagement for financial service providers are email…
Digital Asset Management (DAM) Software in 2025
Digital asset management (DAM) is becoming critical in this digital age (2024). So critical, that…
Market Research for Product Validation
Product validation is the consideration of the amount of demand that exists for our product/service…
The Biggest MarTech Conferences in Nigeria 2025
As Africa’s digital landscape continues to expand, continuous learning and access to the right tools…
MarTech Africa 1.0: Revolutionizing Marketing in the Digital Age
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers…
Introducing MarTech Africa Podcast
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed…
MarTech Africa Podcast [Episode #1] Creating consistent marketing communication for digital products
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication…
Top Marketing Tools for Customer Engagement in 2025
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand…
A Beginner’s Guide to Marketing Technology: Importance, Tools, and How to Get Started
Martech also known as Marketing Technology is used to describe the different softwares and tools…
6 Clear Signs Your Business Needs a MarTech Agency Now!
In today's fast-paced digital landscape, staying ahead requires more than just traditional marketing efforts. Many…