Marketing Technology
Africa’s Gen Z Consumers Aren’t Who You Think: Here's What They Want in 2025
Gen Z consumers are those born between 1997 and 2012. In Africa, they are fast becoming the largest group of digital consumers,…
17 Jul 2025
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B2C Marketing
Read MarTech Africa articles about B2C Marketing. Explore practical ideas, strategies and perspectives for marketers working across Africa.
Marketing Technology
Marketing Technology Strategy for B2B vs. B2C: Key Differences
In today’s digital-first world, marketing technology (MarTech) is the engine powering modern customer engagement. However, while both B2B and B2C businesses rely…
5 Jun 2025
Marketing Technology
Using MarTech to Personalize Travel Offers and Drive More Bookings: What Travel Brands Are Doing Right
In the digital age, the travel industry is no longer just about destinations, it’s about experiences. And experiences, as it turns out,…
30 Apr 2025
Marketing Technology
Most Spent Marketing Campaign Budget Channels in Nigeria
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may…
11 Feb 2025
Marketing Technology
What Happened to Mr. Biggs and Lessons to be Learnt
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs…
11 Feb 2025
Marketing Technology
Difference in B2B and B2C Marketing Strategies
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider…
10 Feb 2025
Marketing Technology
Brand Positioning: The Ultimate Guide for Founders
A simple definition for me on brand positioning is simply how your brand stands out from competitors and in the market. Brand…
10 Feb 2025
Marketing Technology
The Effectiveness of Reward Programs in Marketing
The market and audience usually determines the type of marketing strategy you have to implement for market penetration. For most brands in…
10 Feb 2025