Read MarTech Africa articles about B2C Marketing. Explore practical ideas, strategies and perspectives for marketers working across Africa.
Scroll through your phone today and you’ll see dozens of fintechs promising seamless transfers, skincare brands shouting “glow guaranteed,” and delivery apps…
Having neuromarketing tactics has become an integral part of marketing campaign strategies for businesses striving to stand out in an ever-growing, competitive…
Africa’s advertising landscape is in the middle of a seismic shift. Once dominated by billboards, radio jingles, and TV spots, today the…
Launching and scaling a startup in Africa is both exhilarating and daunting. With over 1.1 billion mobile money accounts registered in Sub-Saharan…
Marketers everywhere have come to recognize one undeniable truth, which is that Generation Z is unlike any audience before it. Born roughly…
The African business landscape is unique. There are the bustling open-air markets and informal retail shops to rapidly expanding e-commerce platforms and…
Advertising in Nigeria has never just been about products because the best adverts don’t stop at telling us why we should buy…
The African e-commerce market is booming, projected to surpass $75 billion by 2025, while others suggest a more modest projection around $40.5…
If you’ve ever been stuck in Lagos traffic, you’ll understand why commuting in the city can be very tasking. On an average…
In a world of endless ads and click fatigue, the brands that win hearts and wallets are the ones that practice experiential…
