The world of marketing is evolving rapidly, and nowhere is this shift more dynamic than in Africa. With mobile adoption at record highs and digital-first businesses growing across the continent, African marketers are increasingly blending creativity with technology to drive…
If you’ve ever been stuck in Lagos traffic, you’ll understand why commuting in the city can be very tasking. On an average weekday, a typical Lagosian might spend between 3 to 5 hours on the road. For many, that means…
In a world of endless ads and click fatigue, the brands that win hearts and wallets are the ones that practice experiential marketing. According to a PwC global survey, 86% of consumers are willing to pay more for a better…
Gen Z consumers are those born between 1997 and 2012. In Africa, they are fast becoming the largest group of digital consumers, creators, and trendsetters. According to Marketing Analytics Africa, Gen Z makes up nearly 31% of Africa’s population, which…
Email marketing is one of the most effective ways to communicate with your audience and build lasting relationships. However, a high email unsubscribe rate can seriously undermine the effectiveness of your email campaigns. If you're noticing that your email list…
In today’s content-driven world, marketing teams are drowning in digital assets like images, videos, design files, brand templates, campaign materials, and more. The need to organize, manage, access, and repurpose these assets has made Digital Asset Management (DAM) tools an…
In today’s fast-evolving digital economy, the success of a SaaS (Software-as-a-Service) or digital product business demands more than technical excellence it requires strategic marketing. What are the 4Ps of the marketing mix? The 4 Ps of marketing is a foundational…
In 2025, product marketing is no longer just about crafting compelling messaging or coordinating product launches. It’s about owning the entire go-to-market motion backed by data, automation, and cross-functional alignment. With the right tools, product marketers can streamline workflows, validate…
In a major shift starting July 10, 2025, Instagram will begin allowing search engines like Google to index and display public content from professional accounts. This means that if you’re a content creator, your Instagram photos, videos, and even Reels…
When PiggyVest launched in 2016, it wasn't the only fintech product in the Nigerian fintech space. However, in a few short years, the digital savings and investment platform rose to become one of the most trusted financial brands in Africa.…