MARTECH AFRICA / Case Study

Case studies.

Explore practical examples of marketing technology in Africa, with lessons from campaigns, customer communication and business growth.

Case Studies

How Lagos Life went viral is one of the more instructive marketing stories to come out of Nigeria this year. A browser-based…

15 Oct 2026

Data & Analytics

The Middle East marketing technology landscape and Africa accounted for the largest portion of the global marketing technology market, which was…

26 Mar 2025