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The MarTech directory

Clickatell

Messaging and conversational commerce from a South African-founded company.

Meet the product

About Clickatell

Clickatell helps businesses support customers and enable commerce within messaging channels. Founded in Cape Town, it grew from SMS infrastructure into chat-based service and transaction journeys. Its platform supports use cases such as product enquiries, order updates and customer assistance. The company now operates internationally, with headquarters in California and offices including South Africa and Nigeria.

What it can do

Features & capabilities

  • Mobile messaging
  • Chat commerce
  • Conversational customer service
  • Chat-based transaction journeys

Ways to use it

  1. 01

    Support shoppers in messaging channels

  2. 02

    Connect conversations to purchases

  3. 03

    Deliver customer updates

Profile notes

Reviewed 17 September 2026

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