Microsoft Clarity
See how people interact with your website through heatmaps and session recordings.
Meet the product
About Microsoft Clarity
Microsoft Clarity provides behavioural analytics for websites and apps. Its tools help teams examine clicks, scrolling and session activity to identify confusing experiences or useful patterns. Heatmaps, recordings and AI-generated summaries support qualitative investigation alongside other analytics.
Website, product and marketing teams improving visitor experience.
What it can do
Features & capabilities
- Session recordings
- Click and scroll heatmaps
- Behaviour insights
- AI summaries
- Session highlights
Ways to use it
- 01
Investigate where visitors struggle.
- 02
Compare how page areas attract attention.
- 03
Review the experience behind conversion data.
Make it work for you
Plans & connections
Profile notes
Reviewed 16 September 2026
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