Yazi
Customer research through WhatsApp surveys, diaries and interviews.
Meet the product
About Yazi
Yazi uses WhatsApp as a channel for collecting customer research. Its tools support surveys, diary studies and AI-led interviews, with analysis features for interpreting responses. Researchers can work with voice responses and organise findings into themes. It suits projects where participants are more comfortable contributing through a familiar messaging app than a separate research interface.
What it can do
Features & capabilities
- WhatsApp surveys
- Diary studies
- AI interviews
- Voice transcription and thematic analysis
Ways to use it
- 01
Research customer needs
- 02
Collect in-context diary feedback
- 03
Explore audience attitudes
Make it work for you
Plans & connections
Pricing
See the vendor’s current plans for included features, usage allowances and billing options.
View current plansIn good company
Reference customers
Customer references published by Yazi.
Profile notes
Reviewed 17 September 2026
Building a marketing tool?
Put your product
on the map.
Help Africa’s marketers discover what you’re building. Give your product a place in the MarTech Africa directory.
List your tool- 01
Tell your product’s story
Show what it does, who it helps and the team behind it.
- 02
Show it in action
Bring your profile to life with images, features and customer references.
- 03
Make the next step easy
Connect people to your website, demo and public contact details.
Already listed? Suggest a profile update