Semrush
Research search demand, audit websites and understand competitive visibility.
Meet the product
About Semrush
Semrush provides tools for researching keywords, monitoring search visibility and analysing competitors. Its platform also covers technical website audits, backlinks, content workflows and AI search visibility. Teams can use these datasets to inform content priorities and track performance over time.
SEO, content and marketing teams researching demand and competition.
What it can do
Features & capabilities
- Keyword research
- Technical site audits
- Backlink analysis
- Rank tracking
- Competitive research
- AI visibility tracking
Ways to use it
- 01
Identify topics and search opportunities.
- 02
Monitor technical website issues.
- 03
Compare visibility with competitors.
Make it work for you
Plans & connections
Pricing
See the official plan comparison for current features, usage limits and billing options.
View current plansProfile notes
Reviewed 16 September 2026
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