Klaviyo
Use customer data to personalise messaging and coordinate lifecycle campaigns.
Meet the product
About Klaviyo
Klaviyo brings customer data, marketing and service into a connected platform. Brands can build audience segments, automate messaging and use customer activity to inform campaigns. Its current product suite includes email, SMS, WhatsApp and AI-assisted marketing and support.
Consumer brands and ecommerce teams managing repeat customer relationships.
What it can do
Features & capabilities
- Email and SMS marketing
- Customer segmentation
- Lifecycle automation
- Customer profiles
- AI-assisted campaigns
Ways to use it
- 01
Personalise communications using customer activity.
- 02
Plan repeat purchase and retention journeys.
- 03
Coordinate marketing and customer support.
Make it work for you
Plans & connections
Pricing
See the official plan comparison for current features, usage limits and billing options.
View current plansProfile notes
Reviewed 16 September 2026
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