Marketing technology, or Martech, has transformed how businesses engage with customers, optimize campaigns, and measure performance. In Africa, the adoption of Martech is growing, but many businesses remain hesitant. A significant reason is misconceptions about what Martech can and cannot…
The world of marketing is evolving rapidly, and nowhere is this shift more dynamic than in Africa. With mobile adoption at record highs and digital-first businesses growing across the continent, African marketers are increasingly blending creativity with technology to drive…
In today’s content-driven world, marketing teams are drowning in digital assets like images, videos, design files, brand templates, campaign materials, and more. The need to organize, manage, access, and repurpose these assets has made Digital Asset Management (DAM) tools an…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that leverage the right marketing tools can create personalized, interactive, and smooth customer experiences. We would explore some of…