I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses. He was very convinced that any business that is not utilizing the power of AI in marketing their…
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider B2B customer acquisition easier because you don't necessarily need to do 1M customers to hit profitability but while…
Marketing technology (MarTech) is essential for the growth of African businesses for several reasons, particularly within the context of a rapidly evolving marketing landscape: 1. Leveling the Playing Field Many African businesses, especially SMEs, lack the resources and infrastructure of…