In today’s digital-first world, businesses generate and collect more customer data than ever before. Every click, purchase, email interaction, or social media engagement leaves a footprint. Yet, the challenge many organizations face is making sense out of the data they…
Marketing teams rely heavily on technology to reach, engage, and retain customers. Two words that often dominate this space and faces comparison is Martech vs Adtech (Marketing Technology and Advertising Technology). While these terms are sometimes used interchangeably, they represent…
The African e-commerce market is booming, projected to surpass $75 billion by 2025, while others suggest a more modest projection around $40.5 billion by 2025. Additionally, the number of e-commerce users is expected to top 500 million by 2025. This…
Marketing technology, or Martech, has transformed how businesses engage with customers, optimize campaigns, and measure performance. In Africa, the adoption of Martech is growing, but many businesses remain hesitant. A significant reason is misconceptions about what Martech can and cannot…
Marketing has evolved far beyond billboards and social media posts. Today, it runs on data, automation, and technology. Enterin Martech short for Marketing Technology a fast-rising career field at the intersection of digital marketing, software tools, and customer experience. In 2025,…
In today’s fast-evolving marketing landscape, African businesses are increasingly realizing there is a need to move from manual to martech workflows in order to keep up with the speed, scale, and complexity of digital marketing. The rise of marketing technology…
The world of marketing is evolving rapidly, and nowhere is this shift more dynamic than in Africa. With mobile adoption at record highs and digital-first businesses growing across the continent, African marketers are increasingly blending creativity with technology to drive…
Email marketing is one of the most effective ways to communicate with your audience and build lasting relationships. However, a high email unsubscribe rate can seriously undermine the effectiveness of your email campaigns. If you're noticing that your email list…
In today’s content-driven world, marketing teams are drowning in digital assets like images, videos, design files, brand templates, campaign materials, and more. The need to organize, manage, access, and repurpose these assets has made Digital Asset Management (DAM) tools an…
In 2025, product marketing is no longer just about crafting compelling messaging or coordinating product launches. It’s about owning the entire go-to-market motion backed by data, automation, and cross-functional alignment. With the right tools, product marketers can streamline workflows, validate…