As Africa’s digital landscape continues to expand, continuous learning and access to the right tools are essential for businesses and professionals looking to stay competitive. Hence why industry professionals across marketing technology are gearing up for a series of Martech…
In today's fast-paced digital landscape, staying ahead requires more than just traditional marketing efforts. Many businesses assume they can handle their marketing independently, but without the right tools, expertise, and data-driven strategies, they often struggle to achieve sustainable growth. A…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that leverage the right marketing tools can create personalized, interactive, and smooth customer experiences. We would explore some of…
Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication for digital products Insight An unclear message makes it harder for consumers to understand the brand, let alone recognize them against competitors. Consistent use of…
Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed across all podcast channels. Why MarTech Africa Podcast? When we launched 🚀 our marketing technology product Yournotify, what we learnt and how businesses understand, use…
The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing technology (MarTech) has emerged as the linchpin that enables businesses to meet and exceed…
Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our products at the early stages of the entrepreneurial process to make sure that we don’t waste…
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will get an understanding of what they are, how they differ, and when you should use one over the…
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses. He was very convinced that any business that is not utilizing the power of AI in marketing their…
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider B2B customer acquisition easier because you don't necessarily need to do 1M customers to hit profitability but while…