The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing technology (MarTech) has emerged as the linchpin that enables businesses to meet and exceed…
Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to validate our products at the early stages of the entrepreneurial process to make sure that we don’t waste…
Digital asset management (DAM) is becoming critical in this digital age (2024). So critical, that it is now officially part of the martech conversations. What exactly is DAM you ask? Think of it this way. You are a product or…
Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will get an understanding of what they are, how they differ, and when you should use one over the…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promotions. Some companies choose to focus on direct-to-consumer (DTC)…
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods, techniques, and technologies are introduced, and smart business owners know how to use them to their advantage. If…
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs was a popular fast food franchise in Nigeria from the late 1970s until the early 2000s, with locations…