Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have successfully tapped into this market and have achieved remarkable success. This article will explore how these companies have…
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in a variety of ways. You need something that grabs your customers’ attention, stays in their minds for a…
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will get an understanding of what they are, how they differ, and when you should use one over the…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may choose to invest in online or offline events and promotions. Some companies choose to focus on direct-to-consumer (DTC)…
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods, techniques, and technologies are introduced, and smart business owners know how to use them to their advantage. If…
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs was a popular fast food franchise in Nigeria from the late 1970s until the early 2000s, with locations…
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked with keeping your marketing campaigns across technologies streamlined, and your analytics clean so you can focus on optimizing…
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses. He was very convinced that any business that is not utilizing the power of AI in marketing their…
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider B2B customer acquisition easier because you don't necessarily need to do 1M customers to hit profitability but while…