Marketing Technology
Product Launch Marketing Ideas
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in…
11 Feb 2025
Explore MarTech Africa
Marketing Technology
Explore Marketing Technology across MarTech Africa. Discover related articles, tools and resources for marketers and technology teams.
Marketing Technology
Influencer Marketing vs Community Marketing
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will…
11 Feb 2025
Marketing Technology
Most Spent Marketing Campaign Budget Channels in Nigeria
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may…
11 Feb 2025
Growth Marketing
8 Performance and Growth Marketing Tactics
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods,…
11 Feb 2025
Marketing Technology
What Happened to Mr. Biggs and Lessons to be Learnt
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs…
11 Feb 2025
Email / SMS / WhatsApp
Marketing Automation for Email and SMS in 2025
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked…
10 Feb 2025
AI in Marketing
The Future of AI in Marketing
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses.…
10 Feb 2025
Marketing Technology
Difference in B2B and B2C Marketing Strategies
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider…
10 Feb 2025
Marketing Technology
Brand Positioning: The Ultimate Guide for Founders
A simple definition for me on brand positioning is simply how your brand stands out from competitors and in the market. Brand…
10 Feb 2025
Marketing Technology
The Effectiveness of Reward Programs in Marketing
The market and audience usually determines the type of marketing strategy you have to implement for market penetration. For most brands in…
10 Feb 2025