Customer Engagement
5 Proven Experiential Marketing Strategies for Deeper Customer Connections
In a world of endless ads and click fatigue, the brands that win hearts and wallets are the ones that practice experiential…
29 Jul 2025
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Marketing Technology
Explore Marketing Technology across MarTech Africa. Discover related articles, tools and resources for marketers and technology teams.
Marketing Technology
Africa’s Gen Z Consumers Aren’t Who You Think: Here's What They Want in 2025
Gen Z consumers are those born between 1997 and 2012. In Africa, they are fast becoming the largest group of digital consumers,…
17 Jul 2025
Customer Retention
How to Reduce Email Unsubscribe Rate and Improve Retention in 2025
Email marketing is one of the most effective ways to communicate with your audience and build lasting relationships. However, a high email…
16 Jul 2025
Marketing Technology
Top 7 DAM Software Tools for Marketers in 2025
In today’s content-driven world, marketing teams are drowning in digital assets like images, videos, design files, brand templates, campaign materials, and more.…
10 Jul 2025
Growth Marketing
How to Apply the Marketing Mix to SaaS and Digital Products for Business Growth
In today’s fast-evolving digital economy, the success of a SaaS (Software-as-a-Service) or digital product business demands more than technical excellence it requires…
9 Jul 2025
Marketing Technology
Must-Have Tools Every Product Marketer Should Use in 2025
In 2025, product marketing is no longer just about crafting compelling messaging or coordinating product launches. It’s about owning the entire go-to-market…
3 Jul 2025
Content & Social
How Creators Can Optimize Instagram Account for Search in 2025
In a major shift starting July 10, 2025, Instagram will begin allowing search engines like Google to index and display public content…
2 Jul 2025
Customer Engagement
How PiggyVest Built Deep Customer Relationships to Grow Its Brand in Africa
When PiggyVest launched in 2016, it wasn't the only fintech product in the Nigerian fintech space. However, in a few short years,…
27 Jun 2025
Marketing Technology
Event Marketing Tools and Tactics That Actually Drive Results in 2025
Event marketing has become one of the most effective ways for brands to connect with their audience in real time and grow…
27 Jun 2025
Marketing Technology
How Bet9ja BetKing and SportyBet Use Influencer Storytelling to Win the Market
In Nigeria’s high-stakes betting industry, where over 60 million people place bets daily and revenues are projected to reach $3.63 billion by…
27 Jun 2025