Explore MarTech Africa

Email / SMS / WhatsApp

Explore Email / SMS / WhatsApp across MarTech Africa. Discover related articles, tools and resources for marketers and technology teams.

Customer Engagement

Explore how segmentation shapes more relevant email and SMS communication.

Course · See course details

Email remains one of the most powerful tools for marketing and customer engagement. It’s affordable, scalable, and when done right, can drive…

5 Nov 2025

Customer Retention

Email marketing is one of the most effective ways to communicate with your audience and build lasting relationships. However, a high email…

16 Jul 2025

Customer Engagement

Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build…

11 Feb 2025

Email / SMS / WhatsApp

Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked…

10 Feb 2025