Customer Engagement
Email And SMS Marketing Campaign Segmentation
Explore how segmentation shapes more relevant email and SMS communication.
Course · See course details
Explore MarTech Africa
Customer Engagement
Explore Customer Engagement across MarTech Africa. Discover related articles, tools and resources for marketers and technology teams.
Customer Acquisition
Customer Acquisition Engagement & Retention: The Growth Loop Every African Business Needs
For many African businesses, growth has traditionally been viewed as a linear journey: attract customers, convert them, hope they stick. While this…
19 Nov 2025
Customer Engagement
Why African Legacy Brands Are Losing Customer Loyalty in 2025
In Africa’s rapidly evolving marketplace, legacy brands once stood as cultural icons, commanding deep trust, loyalty, and widespread relevance. From Nigeria’s fast-food…
17 Sep 2025
Customer Engagement
Customer Retention Strategies That Work in African Markets (2025 Guide)
In today’s competitive business environment, acquiring new customers is becoming increasingly expensive. For African businesses, where unique market dynamics like low customer…
3 Sep 2025
Customer Engagement
Customer Data Platform (CDP) Explained: What It Is, How It Works, and Why It Matters
In today’s digital-first world, businesses generate and collect more customer data than ever before. Every click, purchase, email interaction, or social media…
28 Aug 2025
Customer Engagement
5 Proven Experiential Marketing Strategies for Deeper Customer Connections
In a world of endless ads and click fatigue, the brands that win hearts and wallets are the ones that practice experiential…
29 Jul 2025
Customer Engagement
How PiggyVest Built Deep Customer Relationships to Grow Its Brand in Africa
When PiggyVest launched in 2016, it wasn't the only fintech product in the Nigerian fintech space. However, in a few short years,…
27 Jun 2025
Customer Engagement
Customer Engagement vs. Customer Experience: What’s the Difference?
In the dynamic world of modern business, terms like customer engagement and customer experience are often used interchangeably. While they’re closely related…
13 Jun 2025
Customer Acquisition
How Martech Is Driving E-commerce Growth In Africa: Top Tools & Strategies for Customer Acquisition In 2025
By Edidiong Jennifer Roberts Have you ever wished you could read your customers’ minds? If you're running an e-commerce brand or part of…
5 Jun 2025
Customer Engagement
Risevest Leads Transformation in Financial Experiences and Customer Trust at MarTech Africa 2.0
At MarTech Africa 2.0, we had the privilege of engaging with industry leaders driving transformation at the intersection of marketing, technology, and…
28 Mar 2025