The market and audience usually determines the type of marketing strategy you have to implement…

A simple definition for me on brand positioning is simply how your brand stands out…

Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the…

I was having a conversation with a long time friend Constantin Aldea few days ago…

Sending your customers the right messages, and at the right time is critical to their…

The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant…

There are many ways to spend a marketing campaign budget. Companies may choose to spend…

Influencer marketing and community marketing are two important marketing strategies that are often confused with…

A Product Launch marketing strategy is a way of organizing the presentation of a product…

The African continent has become an increasingly attractive market for many global companies. Companies such…

Two popular channels that are crucial for Customer engagement for financial service providers are email…

Product validation is the consideration of the amount of demand that exists for our product/service…

The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers…

Next month (April 2024), I’ll start hosting MarTech Africa Podcast monthly that will be distributed…

Join us for our first MarTech Africa Podcast [Episode #1] Topic Creating consistent marketing communication…