Growth Marketing
Step‑by‑Step Guide to Using Sentiment Analysis for Brand Growth in Africa
If you’re building or marketing a brand in Africa today, social media has become the continent’s largest and most honest focus group.…
13 Nov 2025
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Product Marketing
Read MarTech Africa articles about Product Marketing. Explore practical ideas, strategies and perspectives for marketers working across Africa.
Marketing Technology
Gamification Tactics Every Marketer Should Know to Win More Engagement
In today’s cluttered digital environment, consumer attention has become a scarce commodity and brand loyalty is more fragile than ever. Research suggests…
11 Sep 2025
Growth Marketing
How to Apply the Marketing Mix to SaaS and Digital Products for Business Growth
In today’s fast-evolving digital economy, the success of a SaaS (Software-as-a-Service) or digital product business demands more than technical excellence it requires…
9 Jul 2025
Marketing Technology
Must-Have Tools Every Product Marketer Should Use in 2025
In 2025, product marketing is no longer just about crafting compelling messaging or coordinating product launches. It’s about owning the entire go-to-market…
3 Jul 2025
Marketing Technology
3 Core Elements Your Product Launch Strategy Needs in 2025
Launching a product in today’s noisy and competitive market especially in Nigeria’s fast-evolving digital economy takes more than a good idea and…
30 May 2025
Marketing Technology
Market Research for Product Validation
Product validation is the consideration of the amount of demand that exists for our product/service in a specific market. It’s relevant to…
11 Feb 2025
Marketing Technology
How Canva, Netflix, Amazon Prime Tapped Into The Nigeria Market - African Expansion
The African continent has become an increasingly attractive market for many global companies. Companies such as Canva, Netflix, and Amazon Prime have…
11 Feb 2025
Marketing Technology
Product Launch Marketing Ideas
A Product Launch marketing strategy is a way of organizing the presentation of a product to customers. It can be done in…
11 Feb 2025
Marketing Technology
Influencer Marketing vs Community Marketing
Influencer marketing and community marketing are two important marketing strategies that are often confused with each other. In this article, you will…
11 Feb 2025
Growth Marketing
8 Performance and Growth Marketing Tactics
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods,…
11 Feb 2025