Read MarTech Africa articles about Customer Relationship Management. Explore practical ideas, strategies and perspectives for marketers working across Africa.
In Africa’s rapidly evolving marketplace, legacy brands once stood as cultural icons, commanding deep trust, loyalty, and widespread relevance. From Nigeria’s fast-food…
In today’s competitive business environment, acquiring new customers is becoming increasingly expensive. For African businesses, where unique market dynamics like low customer…
In today’s digital-first world, businesses generate and collect more customer data than ever before. Every click, purchase, email interaction, or social media…
When PiggyVest launched in 2016, it wasn't the only fintech product in the Nigerian fintech space. However, in a few short years,…
In the dynamic world of modern business, terms like customer engagement and customer experience are often used interchangeably. While they’re closely related…
By Edidiong Jennifer Roberts Have you ever wished you could read your customers’ minds? If you're running an e-commerce brand or part of…
Marketing is essential for every organization, regardless of industry or whether it operates in the B2B or B2C space and in this…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that…
Two popular channels that are crucial for Customer engagement for financial service providers are email and SMS as it helps to build…
