Read MarTech Africa articles about B2B Marketing. Explore practical ideas, strategies and perspectives for marketers working across Africa.
Launching and scaling a startup in Africa is both exhilarating and daunting. With over 1.1 billion mobile money accounts registered in Sub-Saharan…
The African business landscape is unique. There are the bustling open-air markets and informal retail shops to rapidly expanding e-commerce platforms and…
If you’ve ever been stuck in Lagos traffic, you’ll understand why commuting in the city can be very tasking. On an average…
In today’s digital-first world, marketing technology (MarTech) is the engine powering modern customer engagement. However, while both B2B and B2C businesses rely…
In 2025, the SaaS landscape continues to evolve rapidly with increased competition, changing buyer behaviors, and the rise of AI-driven technologies. To…
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may…
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider…
A simple definition for me on brand positioning is simply how your brand stands out from competitors and in the market. Brand…
