Most Spent Marketing Campaign Budget Channels in Nigeria
There are many ways to spend a marketing campaign budget. Companies may choose to spend their funds on advertising, while others may…
8 Performance and Growth Marketing Tactics
Business marketers have a tremendous potential to design truly effective growth marketing tactics to massively grow their organizations. Every day, new methods,…
What Happened to Mr. Biggs and Lessons to be Learnt
The well-known fast food Mr. Biggs is having trouble competing in the quick service restaurant business while upholding its motto. Mr. Biggs…
Marketing Automation for Email and SMS in 2025
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked…
The Future of AI in Marketing
I was having a conversation with a long time friend Constantin Aldea few days ago about the future of technology for businesses.…
Difference in B2B and B2C Marketing Strategies
Marketing for B2B (business-to-business) and B2C (business-to-consumer) involves distinct strategies and approaches, tailored to the unique characteristics of each market. Some consider…
Brand Positioning: The Ultimate Guide for Founders
A simple definition for me on brand positioning is simply how your brand stands out from competitors and in the market. Brand…
The Effectiveness of Reward Programs in Marketing
The market and audience usually determines the type of marketing strategy you have to implement for market penetration. For most brands in…
Why marketing technology is essential for the growth of African businesses in 2025
Marketing technology (MarTech) is essential for the growth of African businesses for several reasons, particularly within the context of a rapidly evolving…