Startups and small companies are significantly different from established companies in terms of marketing. They often have no established brand position, limited personnel, and little to no budget for marketing and technology. A well-structured martech stack can make a huge…
Marketing technology or martech is where marketing and IT meet, enabling professionals to make use of digital tools and platforms to create, manage, and measure marketing campaigns. Becoming a marketing technologist requires a blend of technical, analytical, and creative skills, along…
Marketing is essential for every organization, regardless of industry or whether it operates in the B2B or B2C space and in this evolving digital age, customers are expecting personalized, seamless, and efficient interactions. Martech companies are stepping in to bridge…
Africa’s tech ecosystem is booming, with thousands of startups driving innovation across various sectors. According to Statista, Nigeria is leading the continent with over 3,360 tech startups in the previous year, followed by Egypt with 2,112, Kenya with around 1,000,…
As Africa’s digital landscape continues to expand, continuous learning and access to the right tools are essential for businesses and professionals looking to stay competitive. Hence why industry professionals across marketing technology are gearing up for a series of Martech…
In today's fast-paced digital landscape, staying ahead requires more than just traditional marketing efforts. Many businesses assume they can handle their marketing independently, but without the right tools, expertise, and data-driven strategies, they often struggle to achieve sustainable growth. A…
Martech also known as Marketing Technology is used to describe the different softwares and tools that marketers use to plan, execute and evaluate marketing campaigns across various channels. These tools such as CRM systems, analytics tools, social media management tools,…
In today's digital age, customer engagement is the key to building lasting relationships, increasing brand loyalty, and driving business growth. Businesses that leverage the right marketing tools can create personalized, interactive, and smooth customer experiences. We would explore some of…