Google Analytics
Measure customer journeys across websites and applications.
Meet the product
About Google Analytics
Google Analytics helps teams understand activity across websites and apps. It combines event-based measurement, reporting and attribution with integrations across Google marketing products. Marketers can use its reports to examine acquisition, engagement and customer journeys.
Marketing and product teams measuring websites and apps.
What it can do
Features & capabilities
- Website and app measurement
- Event reporting
- Audience insights
- Cross-platform attribution
- Google marketing integrations
Ways to use it
- 01
Review acquisition and engagement.
- 02
Measure important customer actions.
- 03
Connect analytics with advertising workflows.
Make it work for you
Plans & connections
Pricing
Google Analytics offers a no-cost product; enterprise requirements should be checked with Google.
Profile notes
Reviewed 16 September 2026
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