Matomo
Understand website activity with cloud or self-hosted analytics.
Meet the product
About Matomo
Matomo provides website analytics with options for cloud hosting or running the platform on your own infrastructure. It supports reporting on visitors, traffic sources, events and conversions, alongside features for analysing journeys. Teams can choose a deployment model suited to their data requirements.
Organisations that want control over how analytics data is hosted and used.
What it can do
Features & capabilities
- Traffic and visitor reports
- Events and conversions
- Segmentation
- Data export
- Cloud and self-hosted deployment
Ways to use it
- 01
Measure website traffic and conversions.
- 02
Investigate visitor journeys.
- 03
Choose where analytics data is hosted.
Make it work for you
Plans & connections
Pricing
Cloud subscriptions and a free self-hosted core are available. Extensions and hosting have separate requirements.
View current plansProfile notes
Reviewed 16 September 2026
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