Salesforce Marketing Cloud
Connect customer data, campaign orchestration and marketing measurement.
Meet the product
About Salesforce Marketing Cloud
Salesforce Marketing Cloud connects customer data with marketing campaigns and personalised communication. Its product family covers customer profiles, campaign orchestration, content and analytics. Teams can coordinate marketing with the wider Salesforce platform and use customer signals to inform their next action.
Organisations coordinating complex customer journeys and cross-team data.
What it can do
Features & capabilities
- Customer data activation
- Campaign orchestration
- Personalisation
- Marketing analytics
- AI-assisted campaign workflows
Ways to use it
- 01
Coordinate journeys across customer touchpoints.
- 02
Connect marketing and customer data.
- 03
Measure activity across campaigns.
Make it work for you
Plans & connections
Pricing
See the official plan comparison for current features, usage limits and billing options.
View current plansProfile notes
Reviewed 16 September 2026
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