Mailchimp
Create campaigns, organise audiences and automate customer messaging.
Meet the product
About Mailchimp
Mailchimp combines email and SMS marketing with audience management, automation and reporting. Businesses can create campaigns from templates, organise contacts and connect store or website activity to marketing workflows. Its integrations include ecommerce, payment and website platforms.
Small businesses and marketing teams building owned audiences.
What it can do
Features & capabilities
- Email campaign builder
- Audience management
- Marketing automations
- Campaign reporting
- Ecommerce integrations
Ways to use it
- 01
Send newsletters and product updates.
- 02
Connect store activity to campaigns.
- 03
Automate recurring customer messages.
Make it work for you
Plans & connections
Pricing
See the official plan comparison for current features, usage limits and billing options.
View current plansIn good company
Reference customers
Customer references published by Mailchimp.
Profile notes
Reviewed 16 September 2026
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