ActiveCampaign
Build email campaigns and automated journeys around customer behaviour.
Meet the product
About ActiveCampaign
ActiveCampaign combines email marketing, audience segmentation and automation. Teams can organise contacts, design messages and trigger follow-up based on customer activity. Its current platform also includes AI-assisted campaign creation and an integration ecosystem for connecting business tools.
Businesses running lifecycle campaigns and personalised customer follow-up.
What it can do
Features & capabilities
- Email campaigns
- Customer segmentation
- Automated journeys
- AI-assisted campaign creation
- App integrations
Ways to use it
- 01
Build welcome and nurture sequences.
- 02
Segment contacts for relevant campaigns.
- 03
Coordinate repeat customer engagement.
Make it work for you
Plans & connections
Pricing
See the official plan comparison for current features, usage limits and billing options.
View current plansProfile notes
Reviewed 16 September 2026
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